Paul’s approach ensures that you receive step-by-step management from start to finish and close attention to each and every detail. Paul has impeccable ethics and direct, and clear and open communication throughout the sales process. In working for you, Paul will ensure that he will be exceeding your expectations by:

• Outlining our professional responsibilities and commitment to you

• Thoroughly assessing your property and providing you with a marketing consultation

• Helping you determine the best asking price for your house

Price is the most important factor in the sale of your house! Properly pricing a home is far more complicated than the online valuation models suggest. Paul has in-depth understanding of the communities he serves. He examines neighborhood market conditions, objectively analyze architecture, floor plans, home condition, and what has (and hasn’t) sold in your neighborhood to strategically price your property so it sells for top dollar in a reasonable time.

• Providing an estimate of expenses that show the net proceeds for your sale

• Offering proven advice to improve the marketability of your property

First impressions are the best impressions! To make sure your property is shown in the best possible light we may suggest spending a little bit of money to spruce it up. Whether it’s a major renovation (buyers typically look for updated kitchens and bathrooms), or a minor face lift (new paint, flooring, counters, cabinet doors and hardware), a small investment before you go on the market can result in a huge payoff when you sell!

• Assisting you in finding specific vendors and offer ideas and input on tradespeople

• Professionally photographing your home

Online home searches rank photos as the most important factor in a buyer’s search process. Immediately following staging, our photographers arrive to shot still photos, videos, and create floor plans. Depending on the size and layout of your house, we may also create a 3D video tour.

• Extensively marketing and advertising your home to maximize the number of qualified buyers

Our targeted marketing strategy employs a broad range of advertising techniques. These include extensive online marketing such as pre-marketing your house on Zillow and Bright MLS, syndicated distribution of your listing to sites and apps such as Zillow, Trulia, Realtor.com, and HomeSnap.

• Reporting showing activity and buyer feedback, and adjusting marketing strategy if needed

• Promptly presenting and evaluating each offer with you

• Negotiating the highest possible price and best terms for you

• Guiding you through the appraisal, inspection and financing process

• Managing contractual, title and transactional details and deadlines to keep you informed

• Ensuring that important items are signed and delivered on closing day